When thinking of a large company like McDonald’s, the golden arches or the bright red and yellow colors of the restaurant is instantly recognizable. The logo and name are protected from infringement by having a federally registered trademark, but what about the “I’m lovin’ it” jingle? It comes at the end of every McDonald’s television commercial, any time you see a video about McDonald’s on social media, or sometimes even in conversation with your family about which fast food restaurant to stop at on a long road trip. Did you know that the jingle is also a federally registered trademark?

One of the foundational steps when starting your esports company is to ensure that your branding is going to be usable long term by securing a federally registered trademark. I consider this to be as important as setting up the proper business entity and utilizing written contracts in each professional relationship that you or your company will be entering into.

An employee handbook is an important document that describes the terms of the employer-employee relationship and allows you to outline the core values of your organization and set expectations for conduct in the workplace.

Nonprofit corporations act as a force of good in society. While many businesses start with the goal of making money, nonprofits start with a goal of benefiting the public. In this checklist, we will talk about what a nonprofit corporation fundamentally is, and then take you through the steps associated with forming a nonprofit corporation.