Sound Trademarks, the Present and Future of Branding
When thinking of a large company like McDonald’s, the golden arches or the bright red and yellow colors of the restaurant is instantly recognizable. The logo and name are protected from infringement by having a federally registered trademark, but what about the “I’m lovin’ it” jingle? It comes at the end of every McDonald’s television commercial, any time you see a video about McDonald’s on social media, or sometimes even in conversation with your family about which fast food restaurant to stop at on a long road trip. Did you know that the jingle is also a federally registered trademark?
Sponsorship and Licensing in Esports: A Revenue Stream Worth Exploring
One of the foundational steps when starting your esports company is to ensure that your branding is going to be usable long term by securing a federally registered trademark. I consider this to be as important as setting up the proper business entity and utilizing written contracts in each professional relationship that you or your company will be entering into.
Business Formation Checklist for Startup Companies
2020 was a challenging year. The public health crisis from COVID-19, and the resulting economic recession, upended the lives of many. However, the American spirit of innovation and perseverance in the face of adversity appears to show no sign of going away.
Business to Business (B2B) Contracts - Important Legal Issues Part 2
This blog is part 2 of our series on learning about the important legal issues within business to business (B2B) contracts. As we have previously mentioned, business and commercial contracts are a useful tool for ensuring that promises made are promises kept.