Today, more and more companies are turning towards intellectual property law to both defend their assets and position within the market, but also to go on the offensive and grow their business. This blog post focuses specifically on trademark law and how a trademark can be used to protect and grow your brand.

A common question I get from a lot of authors, artists, creators, and software developers is: “Should I register my copyright?” While my answer is always an emphatic YES, I understand that this question comes from an area of uncertainty. Uncertainty about what a copyright is, uncertainty about what the benefits of a copyright registration are, and uncertainty about the procedure and costs associated with registering a copyright.

One of the most common misconceptions among content creators is that Fair Use is a right granted to them. However, Fair Use is actually a defense that you would use if you were sued for copyright infringement. Of course, while it is a defense, you can always mitigate the possibility of infringement by adhering to certain guidelines.

Welcome to part three of Intellectual Property Basics where we are going to look at a few companies who have struggled with protecting their mark. If you have not read part one where we discussed some of the basics of Trademark Law, you can do so by clicking here! Part two covered copyright basics and can be found here.